Custom E-Commerce Development & Product Variant Engines
We build storefronts that cope with real catalog complexity (size, colour and material combinations) without slowing down search, filtering or checkout. We build custom stores, and we also customise Shopify and WooCommerce when one of those platforms is the better fit.
What this covers
Custom storefronts
Next.js storefronts with Stripe payments and a PostgreSQL catalog, designed around how your products are actually sold.
Product variant engines
Size, colour and fabric combinations modelled as attributes on a single product record instead of duplicate listings, so the catalog stays small and filtering stays fast.
Shopify store development
Custom themes, apps and checkout tuning for stores that should stay on Shopify.
WooCommerce custom solutions
Bespoke plugins, themes and store logic for WordPress and WooCommerce shops.
Local payment and delivery options
Payment methods that match your market, such as cash on delivery and local mobile wallets alongside cards, and delivery rules that fit how you ship.
When this is the right fit
- Your products come in many size, colour or material combinations and your current catalog is bloated or slow.
- Checkout breaks or shows stale stock when inventory changes.
- You need store logic that an off-the-shelf plugin or app cannot provide.
How we approach it
Model the catalog first
We map how products, variants and stock really relate before building screens. Most store performance problems start in the data model.
Keep checkout honest
Checkout state is reconciled against live inventory rather than a stale snapshot, so shoppers do not pay for things that are no longer in stock.
Choose the platform on merit
If Shopify or WooCommerce solves your problem with less cost and risk, we will recommend that instead of a custom build.
Technologies we use for this
- Next.js
- TypeScript
- Stripe
- PostgreSQL
- Redis
- Headless CMS
- Shopify
- WooCommerce
Related work
E-CommerceBrandox: Pakistani women's fashion e-commerce storefrontA live online store for a Pakistani women's fashion brand, selling stitched and unstitched suits in 1, 2 and 3-piece options, with cash on delivery, JazzCash, EasyPaisa and bank transfer at checkout and order updates over WhatsApp.Read the case studyFrequently asked questions
- Should we use Shopify, WooCommerce or a custom build?
- For a standard catalog and checkout, Shopify or WooCommerce is usually faster and cheaper to start with. A custom build earns its cost when you have unusual catalog logic, heavy variant combinations, or performance and integration needs that platform apps cannot meet.
- What is a product variant engine?
- It is the part of a store that handles combinations such as size, colour and fabric. Done well, one product record carries all its combinations, instead of every combination becoming its own listing.
- How much does an online store cost?
- It depends on catalog size, integrations and payment methods. Tell us what you sell in the project form and we will reply within one business day with a scoped answer.
- Can you migrate or improve an existing store?
- Yes. We start by auditing the current store, then decide whether to optimise it, rebuild parts of it, or move it.
Related services
Tell us what you're building
Four short steps. We review every submission personally and reply within one business day.
Start a Project